Home › Holland Advisory Services, Inc.

Holland Advisory Services, Inc. 13F holdings

Filed 2026-07-13 · Holland Advisory Services, Inc. · 49 positions · $90.5M

View QoQ Changes Export CSV

TickerCompanySharesValue% of portfolio
IVVISHARES TR31.4K$23.5M25.9%
IJHISHARES TR262.8K$20.3M22.4%
IJRISHARES TR76.7K$11.4M12.6%
FIVAFIDELITY COVINGTON TRUST184.2K$7.1M7.8%
VTIVANGUARD INDEX FDS7.6K$2.8M3.1%
AAPLAPPLE INC7.5K$2.2M2.4%
MSFTMICROSOFT CORP3.3K$1.2M1.4%
SMHVANECK ETF TRUST1.9K$1.2M1.4%
PMPHILIP MORRIS INTL INC6.7K$1.2M1.3%
JPMJPMORGAN CHASE & CO3.7K$1.2M1.3%
DELLDELL TECHNOLOGIES INC2.7K$1.2M1.3%
IWPISHARES TR8.0K$1.2M1.3%
IEFAISHARES TR11.0K$1.1M1.2%
CATCATERPILLAR INC865$920,9661.0%
WMTWALMART INC6.9K$777,6530.9%
MCDMCDONALDS CORP2.5K$682,0650.8%
EXMOCEXXON MOBIL CORP4.9K$676,0800.7%
NVDANVIDIA CORPORATION3.3K$650,7710.7%
JNJJOHNSON & JOHNSON2.4K$617,1750.7%
VTVVANGUARD INDEX FDS2.8K$612,1860.7%
MOALTRIA GROUP INC7.7K$554,7690.6%
PGPROCTER & GAMBLE CO3.7K$548,7140.6%
IVWISHARES TR3.8K$516,4490.6%
AMGNAMGEN INC1.4K$490,4570.5%
CSCOCISCO SYS INC4.1K$477,5880.5%
MDLZMONDELEZ INTL INC7.7K$446,6890.5%
CVXCHEVRON CORPORATION2.7K$445,7640.5%
IWSISHARES TR2.7K$441,9830.5%
BROBROWN & BROWN INC6.4K$413,2620.5%
HUBBHUBBELL INC767$401,1520.4%
IWOISHARES TR905$356,4010.4%
VIGVANGUARD SPECIALIZED FUNDS1.5K$354,9300.4%
VBRVANGUARD INDEX FDS1.4K$345,6040.4%
XLFSELECT SECTOR SPDR TR6.4K$341,4960.4%
PNWPINNACLE WEST CAP CORP3.0K$318,4320.4%
VVISA INC906$310,6950.3%
MRKMERCK & CO INC2.4K$303,3040.3%
IBMINTERNATIONAL BUSINESS MACHS1.0K$288,1010.3%
INTCINTEL CORP2.1K$287,1800.3%
TRVTRAVELERS COMPANIES INC860$283,9030.3%
QQQINVESCO QQQ TR355$261,5850.3%
—CARNIVAL CORP LTD9.0K$258,1460.3%
MMM3M CO1.6K$256,8060.3%
BACBANK OF AMER CORP4.4K$251,3190.3%
SOXXISHARES TR390$249,8960.3%
IJJISHARES TR1.6K$240,2980.3%
DISDISNEY WALT CO2.5K$240,0260.3%
DIASTATE STR SPDR DOW JONES IND430$224,4230.2%
AMZNAMAZON COM INC876$208,7860.2%
Top Fund Holdings
13F
Top Fund Holdings

What did the whales just file?

13F data from SEC EDGAR. Quotes are delayed and not for trading. Not investment advice.

Most widely searched
Person / Company
Value
{{ f.person }}{{ f.name }}
{{ f.value }}
Most widely held
Ticker
Company
Funds
{{ s.ticker }}
{{ s.name }}
{{ s.holders }}
› {{ activeFund.name }}

{{ activeFund.name }}

Filed {{ activeFund.filedDate }} · {{ activeFund.quarter }}
Portfolio Value{{ activeFund.value }}
Positions{{ activeFund.positions }}
{{ activeFund.errorMsg }}
{{ activeFund.holdingsNoteText }}
{{ activeFund.holdingsViewNote }}

Holdings

Ticker
Company
{{ sortSharesLabel }}
{{ sortShareChgLabel }}
{{ sortValueLabel }}
{{ sortPctLabel }}
{{ sortPriorLabel }}
{{ sortFirstLabel }}
{{ sortPaidLabel }}
{{ sortNowLabel }}
{{ sortEstLabel }}
{{ h.ticker }}
{{ h.company }}
{{ h.shares }}
{{ h.shareChg }}
{{ h.value }}
{{ h.pct }}
{{ h.priorPct }}
{{ h.firstHeld }}
{{ h.estPaid }}
{{ h.priceNow }}
{{ h.estReturn }}
› {{ stockPageQuery }}

Who holds {{ stockPageQuery }}

{{ stockPageSubtitle }}
{{ quote.ticker }} {{ quote.price }} {{ quote.change }} ({{ quote.changePct }}) {{ quote.asOf }} · {{ quote.marketStatus }} · Chart
{{ stockSharesNote }}
{{ stockPageProgressText }}
{{ stockPageError }} Try again in a moment, or search the fund that holds it.

Holders

Fund
{{ sortHoldersSharesLabel }}
{{ sortHoldersValueLabel }}
{{ sortHoldersPctLabel }}
{{ sortHoldersOwnLabel }}
{{ sr.fundName }}
{{ sr.shares }}
{{ sr.value }}
{{ sr.pct }}
{{ sr.ownership }}
No filers found reporting a position in {{ stockPageQuery }}. Try the CUSIP or a different share class.
› › QoQ

{{ activeFund.name }} — Quarter-over-Quarter

{{ g.label }}
Ticker
Company
Shares
Value
{{ compareFromPctLabel }}
{{ compareToPctLabel }}
Change
{{ h.ticker }}
{{ h.company }}
{{ h.detail1 }}
{{ h.detail2 }}
{{ h.pct }}
{{ h.priorPct }}
{{ h.change }}
13F data from SEC EDGAR. Quotes are delayed and not for trading. Not investment advice.
Loading {{ quote.name }}